1/10/2024 0 Comments Hop butcher smashing pumpkins![]() ![]() "Hardee's saw this as an opportunity to bring a heritage menu item into the culturally relevant craft beer space," a CKE spokesperson tells Muse. to create a Strawberry Biscuit Ale, its first partnership in the beer and spirits industry. The company teamed up with fellow Nashville brand Southern Grist Brewing Co. Hardee's, known for its biscuits made from scratch, celebrated National Biscuit Month this year with a beer made from biscuits and strawberry jam. Then, DuClaw sent a 6-pack of beer via CraftShack to participants, and Squatty Potty sent a free stool so participants can effortlessly release their stool. "Craft beer brands tend to collaborate with other craft beer brands," says Madeline Caldwell, managing partner at 212 Communications. "A few years back, we intentionally chose to pursue non-beer brand collaborations, and it really helped sales and awareness of DuClaw take off, and supported their mission to invite everyone into the craft beer community."Īn 80-second ad showcased Squatty Potty's infamous unicorn mascot on the porcelain throne as a voiceover explains the "booty bartering." Those selected to receive a test kit received one from Everlywell. So DuClaw partnered with Squatty Potty to create the "Give a Crap Challenge," where folks traded their poop-to be screened for colon cancer-for beer. Upping the promotional ante each year can be a challenge, as can convincing men to get screened for colon cancer. For the past few years in March, DuClaw Brewing has created a limited release beer, Sour Me Unicorn Farts, an homage to Diablo Doughnuts' unicorn farts doughnut. We've written about coffee and poop, but never beer and poop-until now. The end product was a salty and tart beer.įrench's also produced a 10-step video that takes viewers through the beer-making process: Fifteen barrels were produced-passion fruit, key lime, lemon and tangerine flavors were added to compliment the mustard. The collab came together thanks to a mutual connection the brewery has with one of French's agencies. "It was the type of challenge we really dig-utilizing unique and unexpected ingredients to make beer people want to drink," Baker says. Remaining cans were available at the brewery's taprooms in North Carolina and Colorado.Īaron Baker, senior marketing manager at Oskar Blues Brewery, says the company has done numerous collabs with non-beer brands-most recently with CamelBak to launch its ChillBak backpack cooler-but the partnership with French's was the most unique. Makes sense.Ī small amount of cans were available to ship throughout the country on Aug. So you can get your mustard from a bottle and your mustard beer in a can. 1, French's teamed up with Oskar Blues Brewery to create a mustard beer. To virtually celebrate National Mustard Day on Aug. An idea born during the pandemic-mustard beer. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |